Arpita Mehta is a renowned fashion designer from Mumbai whose journey was encouraged from her early days, when inspired by signature styles adorned by her mother and grandmother, playing dress up cultivated into a passion for crafting ensembles that are simply unique.
She kickstarted her dream by pursuing a Graduation degree from SNDT University in Mumbai with a Diploma in Apparel Manufacture and Dress Design before starting with her own label 'Arpita Mehta' in 2008.
Arpita Mehta as a brand talks about understated yet glamorous style, a seamless blend of ethnic and contemporary extravaganza that enhances the feminine silhouette. Arpita is being recognised in the fashion industry as one of the leading designer for her distinctive style, with her collections comprising of hand embroidered mirror work ensemble in cuts as per the latest trend and mesmerising colour combinations.
With hard-work and knack for detailing as a backbone, she debuted at the Lakmé India Fashion Week W/F 2013, showcasing her very first collection 'Violet Garden' which featured unique textile prints with intricate mirror work detailing.
In the subsequent year at Lakmé India Fashion Week W/F 2014, ‘ethnic with a contemporary twist’ was the theme behind the collection showcased on the ramp. The feel of the clothes portrayed Indian old-school glamour, brining in a wave of nostalgia along with modern cuts and detailing. The glamorous evening wear collection featured shaded anarkalis, cut-out blouses, richly embroidered jackets and more with a liberal splash of ‘button flower’ embroidery consisting of 3D mirror flowers in dull silver and dull gold enhanced with thread work in beige, pink and black.
Arpita’s designs have been admired and worn by several A-list actors and celebrities including Deepika Padukone, Katrina Kaif, Sonam Kapoor, Sonakshi Sinha, Kareena Kapoor, Alia Bhatt, Madhuri Dixit, Anushka Sharma, Vidya Balan, Shilpa Shetty, Parineeti Chopra, Huma Qureshi, Asin , Aditi Rao Hydari , Shruti Hassan, Shraddha Kapoor, Juhi Chawla and more. Other than these B-town celebs, she also has a buzzing clientele of industrialists and fashion industry stalwarts.
The brand Arpita Mehta now has an international footprint with ensemble supplied to stores across the country and abroad: Aza in Mumbai, and Delhi; Fuel in Mumbai; Emsemble in Mumbai and Delhi; Vesimi in Dubai; Aashni & Co. in London. You can also find her brand online on Pernia’s Pop Up Shop, aashi & co online and Aza online.
BY APPOINTMENT ONLY
4A, Sheetal Aparments, Juhu road, Opp. Chandan Cinema,
Mumbai, Maharashtra 400049
Phone: 075066 33202